GURU Software Studio
Resume · Founder

Guilebaldo
Ruiz Reyes

Entrepreneurial leader with 10+ years building products from zero to scale. Ex-CEO & Co-Founder, IBM AI Product Management certified. Passionate about digital transformation, AI-powered solutions, and products that drive measurable business results.

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Guilebaldo Ruiz Reyes
10+Years Experience
2×Revenue Growth
3+Active Ventures
IBM✓AI PM Certified
About

Builder. Strategist. Entrepreneur at heart.

I'm a Product Manager and founder based in Puebla, Mexico, with a decade of experience building companies, digital products, and operations from the ground up.

From scaling a 13-store auto parts chain to e-commerce excellence on Amazon and Mercado Libre, to co-founding a restaurant + hostel business, my career has been defined by end-to-end product ownership with a relentless focus on outcomes.

Through GURU Software Studio I channel that drive into shipping AI products, MVPs, and digital platforms — open to ambitious remote collaborations worldwide.

Core skills
Product Roadmapping
Agile / Scrum / Kanban
Backlog Prioritization
User Story Writing
AI / ML Product Strategy
E-commerce Operations
Data Analytics & KPIs
Stakeholder Alignment
Go-to-Market Strategy
POS Systems & SaaS
Cross-functional Leadership
Spanish & English (Bilingual)
Experience

A track record of building and scaling.

Director of Technology & Digital Innovation
Apr 2026 — Present
Barriando – Puebla Tourist Cluster · Puebla, Mexico
  • Spearhead all technology and digital transformation initiatives for Puebla's premier tourism cluster, reporting directly to the General Director.
  • Designed, developed, and launched the official Barriando.org website — the digital hub for the Puebla tourism ecosystem.
  • Conceptualized and built innovative digital tourism products: MAP (Museo Abierto de Puebla) and a swipe-based coupon platform that lets visitors discover and save local experiences Tinder-style.
  • Drive user-centered digital solutions that boost visitor engagement, support local businesses, and position Puebla as a leading smart tourism destination.
1
Website Launched
2+
Digital Products
C-1
Reports to GM
Co-Founder & General Manager
Mar 2021 — Present
Cosme Tortas — Restaurant + Hostel · Puebla, Mexico
  • Owned full product lifecycle and roadmap, from concept to profitable operation.
  • Managed backlog prioritization, agile ceremonies, and cross-functional delivery across kitchen, service, and hospitality teams.
  • Implemented integrated POS systems with custom analytics dashboards for operational excellence and real-time decision making.
  • Defined and tracked OKRs and growth KPIs; drove consistent iteration toward +100% revenue growth.
+100%
Revenue Growth
2ops
Units Managed
∞
Full Ownership
E-Commerce & Strategic Planning Lead
Jan 2016 — Jan 2021
LCH Autopartes — 13-Store Chain, 50+ Employees · Chiapas, Mexico
  • Launched and scaled e-commerce operations on Mercado Libre and Amazon from zero to multiple Platinum-level accounts.
  • Owned product roadmap, feature prioritization, and data-driven growth initiatives across digital channels.
  • Led cross-functional teams and designed process automation workflows that eliminated manual bottlenecks at scale.
  • Drove digital revenue to parity with physical store revenue in under 12 months from launch.
0→Pt
Amazon / ML Level
<12m
Breakeven to Parity
50+
Team Members
Case studies

Problems solved, products shipped.

Digital Transformation · E-commerce

Zero-to-Platinum E-commerce Platform Launch

LCH Autopartes · 2016–2021

Defined and executed the end-to-end product strategy to build LCH's digital sales operation from scratch. Identified the market opportunity, structured the backlog, led a cross-functional team, and iterated rapidly on catalog management, pricing automation, and fulfillment workflows. Achieved Platinum seller status on both Amazon and Mercado Libre within the first year.

Platinum status on Amazon & ML Digital → physical revenue parity in <12 months Large-scale data automation
Operations Product · POS & Analytics

Integrated POS & Dashboard System

Cosme Tortas · 2021–Present

Designed and delivered the product roadmap for restaurant and hostel operations. Implemented a custom POS integrated with analytics dashboards — translating operational data into actionable insights for staffing, inventory, and revenue optimization.

Real-time operational dashboards +100% revenue growth Streamlined team workflows
Coming Soon · AI Product

Satellite-Based Property Quoting Platform

Soil Force · San Antonio, TX · 2024–Present

Exploring the feasibility of a satellite imagery + computer vision pipeline to automate material estimation and quoting for lawn care services. Combining Google Maps API polygon measurement with image recognition to generate instant, accurate property quotes at scale.

Google Maps API + CV Lawn care automation In feasibility phase
Education & certifications

Always learning. Always building.

Degree
Master's in Executive Management of Hotels & Restaurants
ISU Universidad
April 2025 - July 2026 · GPA 10/10
Degree
BA in Business Creation & Development
Tecnológico de Monterrey
2009 – 2013 · GPA 89/100
Certificate
IBM AI Product Management Professional Certificate
Coursera / IBM
View Certificate ↗
Contact
Let's build
something great
together.

Open to Product Manager and Product Owner opportunities worldwide. Based in Puebla, Mexico — available for remote roles and ambitious teams.

Email guilebaldoruiz@gmail.com LinkedIn linkedin.com/in/guilebaldoruiz Phone / WhatsApp +52 222 255 4936