Product Manager · Product Owner

Guilebaldo
Ruiz Reyes

Entrepreneurial leader with 10+ years building products from zero to scale. Ex-CEO & Co-Founder, IBM AI Product Management certified. Passionate about digital transformation, AI-powered solutions, and products that drive measurable business results.

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Guilebaldo Ruiz Reyes
10+
Years Experience
2×
Revenue Growth
3+
Active Ventures
IBM✓
AI PM Certified
Product Roadmap◆ Agile / Scrum◆ Backlog Management◆ AI Product Strategy◆ Digital Transformation◆ E-commerce Scale◆ Data-Driven Decisions◆ Cross-Functional Teams◆ OKRs & KPIs◆ Smart Tourism Tech◆ Stakeholder Management◆ Product Roadmap◆ Agile / Scrum◆ Backlog Management◆ AI Product Strategy◆ Digital Transformation◆ E-commerce Scale◆ Data-Driven Decisions◆ Cross-Functional Teams◆ OKRs & KPIs◆ Stakeholder Management◆
About Me

Builder. Strategist.
Entrepreneur at heart.

I'm a Product Manager and founder based in Puebla, Mexico, with a decade of experience building companies, digital products, and operations from the ground up.

From scaling a 13-store auto parts chain to e-commerce excellence on Amazon and Mercado Libre, to co-founding a restaurant + hostel business, my career has been defined by end-to-end product ownership with a relentless focus on outcomes.

Now I'm channeling that entrepreneurial drive into Product Management roles — especially where AI and automation can unlock new growth. Open to remote opportunities worldwide.

Core Skills
Product Roadmapping
Agile / Scrum / Kanban
Backlog Prioritization
User Story Writing
AI / ML Product Strategy
E-commerce Operations
Data Analytics & KPIs
Stakeholder Alignment
Go-to-Market Strategy
POS Systems & SaaS
Cross-functional Leadership
Spanish & English (Bilingual)
Experience

A track record of
building and scaling.

Director of Technology & Digital Innovation
Apr 2026 — Present
Barriando – Puebla Tourist Cluster · Puebla, Mexico
  • Spearhead all technology and digital transformation initiatives for Puebla's premier tourism cluster, reporting directly to the General Director.
  • Designed, developed, and launched the official BarriandoPuebla.com website — the digital hub for the Puebla tourism ecosystem.
  • Conceptualized and built innovative digital tourism products: MAP (Museo Abierto de Puebla) and a swipe-based coupon platform that lets visitors discover and save local experiences Tinder-style.
  • Drive user-centered digital solutions that boost visitor engagement, support local businesses, and position Puebla as a leading smart tourism destination.
1
Website Launched
2+
Digital Products
C-1
Reports to GM
Co-Founder & General Manager
Mar 2021 — Present
Cosme Tortas — Restaurant + Hostel · Puebla, Mexico
  • Owned full product lifecycle and roadmap, from concept to profitable operation.
  • Managed backlog prioritization, agile ceremonies, and cross-functional delivery across kitchen, service, and hospitality teams.
  • Implemented integrated POS systems with custom analytics dashboards for operational excellence and real-time decision making.
  • Defined and tracked OKRs and growth KPIs; drove consistent iteration toward +100% revenue growth.
+100%
Revenue Growth
2ops
Units Managed
∞
Full Ownership
E-Commerce & Strategic Planning Lead
Jan 2016 — Jan 2021
LCH Autopartes — 13-Store Chain, 50+ Employees · Chiapas, Mexico
  • Launched and scaled e-commerce operations on Mercado Libre and Amazon from zero to multiple Platinum-level accounts.
  • Owned product roadmap, feature prioritization, and data-driven growth initiatives across digital channels.
  • Led cross-functional teams and designed process automation workflows that eliminated manual bottlenecks at scale.
  • Drove digital revenue to parity with physical store revenue in under 12 months from launch.
0→Pt
Amazon / ML Level
<12m
Breakeven to Parity
50+
Team Members
Case Studies

Problems solved,
products shipped.

Digital Transformation · E-commerce
Zero-to-Platinum E-commerce Platform Launch
LCH Autopartes · 2016–2021

Defined and executed the end-to-end product strategy to build LCH's digital sales operation from scratch. Identified the market opportunity, structured the backlog, led a cross-functional team, and iterated rapidly on catalog management, pricing automation, and fulfillment workflows. Achieved Platinum seller status on both Amazon and Mercado Libre within the first year.

📦 Platinum status on Amazon & ML ⚡ Digital → physical revenue parity in <12 months 🤖 Large-scale data automation
Operations Product · POS & Analytics
Integrated POS & Dashboard System
Cosme Tortas · 2021–Present

Designed and delivered the product roadmap for restaurant and hostel operations. Implemented a custom POS integrated with analytics dashboards — translating operational data into actionable insights for staffing, inventory, and revenue optimization.

📊 Real-time operational dashboards 💰 +100% revenue growth ⚙️ Streamlined team workflows
Coming Soon · AI Product
Satellite-Based Property Quoting Platform
Soil Force · San Antonio, TX · 2024–Present

Exploring the feasibility of a satellite imagery + computer vision pipeline to automate material estimation and quoting for lawn care services. Combining Google Maps API polygon measurement with image recognition to generate instant, accurate property quotes at scale.

🛰 Google Maps API + CV 🌿 Lawn care automation 🔬 In feasibility phase
Education & Certifications

Always learning.
Always building.

🎓
Master's in Executive Management of Hotels & Restaurants
ISU Universidad
April 2025 - July 2026 · GPA 10/10
📐
BA in Business Creation & Development
Tecnológico de Monterrey
2009 – 2013 · GPA 89/100
🤖
IBM AI Product Management Professional Certificate
Coursera / IBM
View Certificate ↗
Contact
Let's build
something great
together.

Open to Product Manager and Product Owner opportunities worldwide. Based in Puebla, Mexico — available for remote roles and ambitious teams.

✉️ Email guilebaldoruiz@gmail.com 💼 LinkedIn linkedin.com/in/guilebaldoruiz 📞 Phone / WhatsApp +52 222 255 4936